Affiliate Marketing

Affiliate marketing  complements and sometimes replaces other types of online and offline marketing as an important channel to market. Companies can derive many benefits from investment in affiliate marketing. Let’s take a look at a few.   Fixed Costs: The bounty paid to affiliates is the cost  of sale. You set the bounty, and you pay when sales are made. There aren’t any variables beyond that (unless you choose to pay different levels of commission as sales increase). Merchants need to pay network fees, which differ but otherwise  affiliate marketing   fees are a steady cost of sale. Brand Visibility: Affiliates can secure high search engine listings  and/or  display your ads on their website. This is all free brand exposure and a nice side benefit of affiliate marketing. Cost-effective Customer Acquisition: There is no payment to affiliates unless they refer a visitor who subsequently becomes a customer. As such, there is no wasted budget in...